Fitertz Marketing Budget Calculator
Estimate how much a gym should spend on marketing each month to reach a target revenue or membership growth goal.
Calculate your metrics
Enter your gym's numbers below to estimate your marketing budget.
Budget
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Recommended marketing budget
Additional monthly revenue required—
Required new members—
Estimated member LTV—
Maximum affordable CAC—
Required leads—
Actual projected CAC—
Projected LTV:CAC ratio—
* Results are estimates for informational purposes only. Actual marketing performance may vary based on channel mix, seasonality, and local market conditions.
Plan Your Marketing Spend
This calculator estimates the monthly marketing budget needed to close the gap between your current and target revenue. It works backwards from your revenue goal to calculate how many new members you need, how many leads that requires, and what you should spend to acquire them — while keeping your LTV:CAC ratio in check.