Fitertz LTV:CAC Calculator
Every new member costs money to acquire, but also generates revenue while they stay with your gym.
Calculate your metrics
Enter your gym's numbers below to estimate LTV, CAC, and payback.
Revenue from personal training, assessments, classes, supplements, etc.
Sales commissions, lead generation costs, promotional expenses, etc.
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LTV:CAC Ratio
* Estimated member LTV is revenue-based, not profit-based. Revenue CAC payback is revenue payback, not profit payback. Results are estimates for informational purposes only.
Know What Your Members Are Worth
This calculator shows how much revenue an average member generates over their lifetime (LTV) and how much it costs to acquire a new member (CAC), then compares the two as your LTV:CAC ratio. A higher ratio generally means you're generating more lifetime revenue for every rupee spent on acquisition.